Firebase

Pomelo Games used Firebase to increase revenue by up to 35% without losing players

Pomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability.

KCB Group lowers cost per install 24% with Google Analytics for Firebase

KCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics for Firebase gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install.