Google Analytics
Get unlimited app analytics
An app measurement solution, available at no charge, that provides insights on app usage and user engagement.
Analisis baru untuk seluler
Google Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business.
Data tentang pengguna, mulai dari akuisisi hingga penggunaan aplikasi
Google Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more.
Atribusi di banyak sumber
Google Analytics integrates with dozens of ad networks, making it easy with one SDK. Close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance.
Segmentasi dan pengoptimalan di satu dasbor
Tentukan audience kustom pada Firebase console berdasarkan data perangkat dan perilaku pengguna dengan memanfaatkan peristiwa dan properti pengguna, lalu gunakan segmen tersebut untuk menentukan notifikasi, pengujian A/B (melalui Firebase Remote Config, dan pemasaran ulang Google Ads. Untuk analisis kustom, Anda dapat mengekspor data mentahnya ke BigQuery.
Dengan Google Ads, data diubah menjadi tindakan
Google Ads helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Google Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via App Campaigns.
Grow your user base with Google App campaigns
Realtime analytics
Understand user behavior and view live usage data with realtime reporting. Use StreamView to get a live, dynamic view of your analytics data, and use DebugView to validate your analytics instrumentation by visualizing the stream of events logged by your development devices. Want custom reports? Stream your events to BigQuery in realtime, and create custom dashboards in Looker Studio.
Integrasi yang lancar dengan AdMob
When you link your AdMob app to Firebase, your Google Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your users and the performance of your in-app advertising strategy.
Learn how Google Analytics helps teams across the world grow their business
Pomelo Games menggunakan Firebase untuk meningkatkan pendapatan hingga 35% tanpa kehilangan pemain
Pomelo Games, salah satu studio game teratas di Uruguay, menggunakan Remote Config, Pengujian A/B, Google Analytics, dan Crashlytics untuk menguji iklan interstitial dalam game mereka. Keputusan mereka ini menghasilkan peningkatan pada pendapatan dan pembelian dalam aplikasi tanpa mengalami penurunan pada retensi atau stabilitas.
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KCB Group lowers cost per install 24% with Google Analytics
KCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install.
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There's no cost to using Google Analytics.