Tutorial: Optimize hybrid monetization using AdMob, Google Analytics, and Firebase

Step 2: Set up Google Analytics


Introduction: Optimize hybrid monetization using AdMob, Google Analytics, and Firebase
Step 1: Use AdMob to create new ad units for display

Step 2: Set up Google Analytics

Step 3: Set up Firebase Remote Config to show specific ads experiences


Google Analytics collects and analyzes information about your users, which can help you target specific groups of users with more customized app experiences — in this case, their in-app ads experience.

Add the Google Analytics for Firebase SDK to your app

To use Google Analytics with AdMob and Firebase, you need to add the Google Analytics for Firebase SDK to your app's codebase.

This SDK will automatically log certain events and user dimensions; you don't need to add any code to enable them. Google Analytics will use this data to segment your users into audiences.

Note that your app should already have the Google Mobile Ads (AdMob) SDK from the previous step of this tutorial.

Swift

Add and install the Google Analytics for Firebase pod in your podfile:

pod 'Firebase/Analytics'

Android

Add the Google Analytics for Firebase library dependency to your build.gradle file:

implementation 'com.google.firebase:firebase-analytics:23.0.0'

Flutter

From the root of your Flutter project, run the following command to install the Google Analytics for Firebase plugin:

flutter pub add firebase_analytics

Unity

Download and install the latest Firebase Unity SDK, and then add the Google Analytics for Firebase package to your project:
FirebaseAnalytics.unitypackage

Understand Google Analytics audiences

Using Google Analytics, you can segment your users into audiences, which are groups of users who share the same attributes. All the users in a given audience have exhibited the same behavior in your app (for example, added an item to cart) and/or share demographic or other descriptive data (for example, age range).

Google Analytics automatically provides a "Purchasers" default audience that's common for most apps. Any user who has made an in-app purchase or an ecommerce purchase will be placed in this audience.

When using a hybrid monetization strategy, you do not want to show in-app ads to users who have made a purchase. So you can leverage this Google Analytics audience of "Purchasers" when you set up Firebase Remote Config.

Here are some Google Analytics resources to learn more about audiences:

In the next step of this tutorial, you'll leverage the "Purchasers" audience in setting up Firebase Remote Config.



Step 1: Use AdMob to create new ad units for display Step 3: Set up Remote Config to show specific ads experiences